98% of business owners travel this horrible journey- does this sound like you?
So you own a business and want to make some money. You get a website built and ready to go. You've looked into Search Engine Marketing (SEO) but can see that it can take months before you see results, so instead you decide to go with Google AdWords Pay Per Click (PPC).
You set up a PPC campaign to direct traffic to your website – done! Traffic instantly flows onto your home page.
30 days later – huh!? You haven't made a single sale! And your PPC budget of $5,000 has just gone to waste. What went wrong? Now you have to go back to the dreaded cold calling.
Sound familiar? If so, you're not alone. Hundreds of online businesses are faced with this kind of problem every day. This typically happens because they are fixated on driving website traffic, with little to no attention paid to what to do with the traffic after it arrives.
Why you will lose money even if your homepage is awesome
3 Common mistakes which you'd wish you'd known sooner
Neglecting the headline
The headline is one of the most important elements on your page as visitors will use it to determine if your website is right for them or not!
Too many objectives
The more specific a page is on taking a customer to a goal, the more likely you'll turn the visitor into a client
Do once, never touch again
What works today, may not work tomorrow with this ever changing market - you need to always be testing!
The solution to your problems
What you really need is a dedicated landing page specific to each type of PPC ad in your campaign. This will meet your visitors expectations 100% of the time once they click through to your website. No confusion and no doubt.
No matter how great of a design your homepage has, if you don't communicate the message a visitor expects right away, you will not convert them to a customer. It would be like entering a Woolworths looking for the soap section but there are no aisles and only products everywhere!
Having a good landing page means:
- You won't need to make as many cold calls
- Instant leads and customers
- Choose which leads you want to call back
- Reduce your AdWords CPC
In addition to landing pages, you get a few extras!
AB Testing
Find out and test which headlines, images, copy and design get the best reactions from your customers.
Template Designs
No need to fuss about how to design your landing page. We have a set of brandable landing page designs you can use to create your own.
User Tracking
Understand exactly where your visitors click to test effectiveness of calls to action or how far people scroll down a page to test how effective your content is.
What happens next?
Start Now! Choose your package
- DYI A/B Testing
- Choose from our templates
- Recommendations
- 10,000 visitors tested/month
- DYI A/B Testing
- Choose from our templates
- Recommendations
- Heat Maps
- 30,000 visitors tested/month
- DYI A/B Testing
- Choose from our templates
- Recommendations
- Custom Copy writing
- Heat Maps
- 100,000 visitors tested/month
- Serviced A/B Testing
- Custom designed landing pages
- Custom Copy writing
- Heat Maps
- Recommendations
- 300,000 visitors tested/month
