Landing Page Optimisation

This is a summary of a Webinar Spoken by InfusionSoft Team for 5 Killer Lead Gen Tactics for E-Commerce websites. I will break it into a 3 part posts so tat you can really absorb the information slowly and use the material learned to your website step by step. Before jumping into the strategies, for [...]

A survey has been completed in Canada tracking brainwaves – the results show that web users form their first impression of web pages in as little as 50 milliseconds, which is 1/20th of a second! This means, in this quick flash, a user will decide if they would like to stay on your website or [...]

Question: Hi, I am re-designing my online shop, and am taking all my research into consideration but am finding it hard bring everything together – there is just so much to remember – is there a list of things that I can refer to to make sure I tick all the boxes? – Sandy Wilson [...]

Dear LandingpageOptimisation, I am looking to create a new PPC landing page and am starting to write the content. How much content should I write? and is there a particular format which I should consider in order to capture more leads? – Lost for Words Hello Lost for Words, That is a very good question! [...]

Question: I am designing a website to sell my product online, but where do I start? How do I better design/target my target market? Like many of us, you want your website landing pages to give you as many leads as possible in order to allow your business to grow. And just like all advertising [...]

Question: Hello, I have been set the task of creating an online catalog for my company, can you give me some tips on how I can maximise the design to not only look good but get me some quality leads and conversions? – Cataloging Debbie Answer: Hello Debbie, That is a good question! Online catalogs [...]

For a growing business, recruitment is an important part of business growth and expansion. To get to your target marketing, you need to sell them on the qualities of your company in order to draw in the best of the best potential employees. The first start is to plan your recruitment business as this will reflect on [...]

11. Don’t kill your animations Although animations can bring your ads attention and life, using animations incorrectly can have negative effects. Do not design banners which will fill the banner with a lot of jumping, flashing, text going in and out etc. These ads will frustrate the user and are more than likely to get [...]

Are you looking to design banners for your website to drive more traffic and sales? Here is part one of best practices to follow to ensure your banner ads are designed to make more conversions. 1.Start with crafting a powerful short message A good design empowers the message and draw attention, but the words you [...]

Display Ads Best Practices At E-Web, we have studied the best practices of display advertising so that you can make the most of your exposure on the online industry. Here we have briefly listed several best practices points gathered from various resources for you to use as a guide to creating great display ads. Before [...]