Landing Page Optimisation

Dear LandingpageOptimisation, I am looking to create a new PPC landing page and am starting to write the content. How much content should I write? and is there a particular format which I should consider in order to capture more leads? – Lost for Words Hello Lost for Words, That is a very good question! [...]

Question: Hello, I have been set the task of creating an online catalog for my company, can you give me some tips on how I can maximise the design to not only look good but get me some quality leads and conversions? – Cataloging Debbie Answer: Hello Debbie, That is a good question! Online catalogs [...]

For a growing business, recruitment is an important part of business growth and expansion. To get to your target marketing, you need to sell them on the qualities of your company in order to draw in the best of the best potential employees. The first start is to plan your recruitment business as this will reflect on [...]

Display Ads Best Practices At E-Web, we have studied the best practices of display advertising so that you can make the most of your exposure on the online industry. Here we have briefly listed several best practices points gathered from various resources for you to use as a guide to creating great display ads. Before [...]

A landing page is a page which a user enters from after clicking a link or banner. The main objective of a landing page is convert more visitors into potential leads for a business. It is one of the many methods businesses use to grow their business and networks. There are many different elements which [...]

Does placing a video on a landing page really make a difference to conversions? Will the time invested into making a video for the landing page go to waste or will results show an incredible return on investment? Ryan Mull from Imavex says: “Landing page videos increase conversions by 130%” Imavex is a web development [...]

I have noticed a strange trend lately with a lot of landing pages. Many people are starting to understand the importance of them and hence are doing whatever they can to make room in their budget for them. And it’s probably these tight restrictions and cheap marketing heads that haven’t been sold on it correctly [...]

Whilst mainly we talk about the optimisation of landing pages on this blog, there is no reason why these same principles cannot be applied across any online project – whether its a website or a portal.

It’s great to see more and more people are thinking about their online budgets properly and making sure that have devoted enough finances, time and resources to landing page design and so forth. However, for the larger campaigns this can prove quite difficult, due to the fact you are running multiple actual ads as well [...]