Landing Page Optimisation

This is a summary of a Webinar Spoken by InfusionSoft Team for 5 Killer Lead Gen Tactics for E-Commerce websites. I will break it into a 3 part posts so tat you can really absorb the information slowly and use the material learned to your website step by step. Before jumping into the strategies, for [...]

A survey has been completed in Canada tracking brainwaves – the results show that web users form their first impression of web pages in as little as 50 milliseconds, which is 1/20th of a second! This means, in this quick flash, a user will decide if they would like to stay on your website or [...]

Question: Hi, I am re-designing my online shop, and am taking all my research into consideration but am finding it hard bring everything together – there is just so much to remember – is there a list of things that I can refer to to make sure I tick all the boxes? – Sandy Wilson [...]

This week we will start with a simple question that is remarkably overlooked. Many PPC users spend all their time tweaking their ad copy to maximise their click thrus. Good move! However what happens in the transition between PPC team and web developers is the fact that the copy on the landing pages is not [...]

The landing pages on any website have one job, and one job only: to get someone to take an action. And if you think about real world scenarios, when are people more likely to follow through on a recommendation or follow you in the actions that you are taking? It is when they trust you. [...]