Web Design Sydney

What is a conversion rate?

A conversion rate is the ratio of leads to completed transactions (conversions.) How you define “conversion” will be specific to your product and or service. E.g. a conversion to a business selling fashion t-shirts would be for a user to purchase a product through the checkout cart. A conversion to a company’s website would be for a lead to fill out a consultation request.

How do I measure my conversion rate?

To measure your conversion rate, you will need to use a tracking applications.  A popular, free and easy to use application would include Google Analytics.

How do I calculate my conversion rate?

You are able to calculate your conversion rate via your tracking application or you can do it manually with a simple formula of:

Total Conversions/Total Views X 100 = Conversion Rate

What is Sales Conversion Optimisation?

Sales conversion optimization is the act of addressing your website to increase the chance of your customers to make a conversion online. This could include making changes to headlines, placing strong images and bolder calls to action on your landing page to make your website not only appear aesthetically more pleasing, but also to lay out a clearer path for your user so that they can more easily find that for to fill out or make the checkout process more simpler and more comfortable to use.

How can we help?

Landingpageoptimisation.com.au is part of one of  the leading Search Engine Marketing companies in Sydney offering a large variety of services to businesses of all sizes to help business grow via online channels. Tu find out more about this service contact us for a free proposal and consultation today.